Ex-UAE resident’s FreshToHome portal nets Amazon in $104m fund round, gets ready for Saudi Arabia
March 7, 2023
Shan Kadavil, CEO and Co-Founder, FreshtoHome
Dubai: FreshToHome, a direct-to-consumer portal selling fish and meat started by an ex-UAE resident, has hooked $104 million in its latest funding round, which is led by Amazon. Existing contributors such as Investment Corporation of Dubai, ADQ and Bahrain’s Investcorp added to their earlier stakes.
Abdul Aziz Al Ghurair, the Dubai-based billionaire, had also been an investor in a previous round.
The portal, which launched operations by sourcing fresh catch direct from fishermen in India, is operational in the UAE, including having two physical locations at Dubai Waterfront Market. With the $104 million, FreshToHome has raised more than $240 million, and sees the time as being right for major forays into Saudi Arabia and other markets.
“Our business model will be direct-to-consumer, and for now we do not see any need to supply fresh supplies to third-parties such as supermarkets,” said Shan Kadavil, co-founder and CEO. (An alumni of Sharjah Indian High School, Kadavil had an extensive stint in Silicon Valley, including in gaming ventures, before launching FreshToHome in 2015.)