‘Surprising to see how quickly smaller cities have adapted to ordering meat online’: FreshToHome cofounder

Shan Kadavil, Co-Founder, FreshtoHome

How far would you go to get your fish curry and rice right? Some like Shan Kadavil start their own company. Co-founder of FreshToHome, Kadavil started the meat and seafood e-commerce platform when his fish supplier shut shop. Since then, he’s promised to make fresh non-vegetarian ingredients available in every corner of the country. And now, he’s hungry to grow.

In an exclusive chat with Storyboard18, Kadavil shares the company’s plans for expansion and reducing delivery time, focusing on ready-to-eat options, and roping in Ranveer Singh for a campaign.

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